On February 1, 2026, at the 68th Annual Grammy Awards in Los Angeles, Puerto Rican superstar Bad Bunny (born Benito Antonio Martínez Ocasio) achieved a monumental milestone in music history. His album DeBÍ TiRAR MáS FOToS (often abbreviated as DtMF) won Album of the Year, marking the first time a Spanish-language album has ever claimed the Grammys' most prestigious prize in the awards' 68-year history. This victory capped a night of multiple wins for the artist, including Best Música Urbana Album for the same project and Best Global Music Performance for the track "EoO." He also earned nominations in major categories like Record of the Year and Song of the Year for "DtMF," making him the first Spanish-language artist to be nominated in those top three categories in the same year.
The win came amid a ceremony filled with broader commentary on social issues, including anti-immigration sentiments, where Bad Bunny used his platform to speak out. In his acceptance speeches, he expressed gratitude while highlighting his Puerto Rican roots and the cultural significance of the moment. This historic achievement builds on his previous Grammy successes: his first win came in 2021 for Best Latin Rock, Urban or Alternative Album with YHLQMDLG, followed by another for Un Verano Sin Ti in the revamped Best Música Urbana Album category. With six Grammy wins and 16 nominations to date, Bad Bunny has consistently pushed Latin urban music into the global mainstream.
During his acceptance speech for Best Música Urbana Album at the 2026 Grammy Awards, Bad Bunny delivered a powerful and pointed message against U.S. Immigration and Customs Enforcement (ICE), opening with the bold declaration: "Before I say thanks to God, I'm going to say ICE out." He continued emphatically, "We're not savages, we're not animals, we're not aliens. We are humans, and we are Americans," directly addressing dehumanizing rhetoric and actions amid the Trump administration's aggressive immigration crackdown. He acknowledged the emotional toll, saying it's "tough not to hate these days" and that "the hate gets more powerful with more hate," before pivoting to a message of hope and resistance: "The only thing that is more powerful than hate is love. So please, we need to be different. If we fight, we have to do it with love. We don't hate them; we love our people, we love our family, and that's the way to do it—with love." This blend of sharp criticism of ICE and a call for compassionate activism earned him a standing ovation and underscored his commitment to advocacy without descending into reciprocal hatred.
His outspoken stance, especially as a high-profile Latino artist soon to headline the Super Bowl halftime show, has drawn significant backlash from MAGA supporters and segments aligned with white supremacist views. Critics in conservative circles have accused him of sowing division, politicizing entertainment, and promoting anti-American sentiment, with some calling for boycotts of his performances or the events featuring him. This reaction fits a broader pattern of hostility toward prominent non-white artists who challenge immigration policies or highlight systemic issues, often framing their success and visibility as threats to traditional narratives of American identity.
Born on March 10, 1994, in Bayamón and raised in Vega Baja, Puerto Rico, Bad Bunny grew up in a modest household where music was a constant presence. Influenced by reggaeton pioneers like Daddy Yankee, Vico C, and Tego Calderón, as well as salsa and other genres, he began singing in his church choir and writing songs as a teenager. After high school, he studied audiovisual communications at the University of Puerto Rico at Arecibo but pursued music full-time, uploading tracks to SoundCloud starting in 2013. His breakout came in 2016–2017 with viral hits like "Soy Peor," leading to a rapid rise as the "King of Latin Trap." Known for blending reggaeton, trap, rock, and other styles, Bad Bunny challenges norms with gender-fluid fashion, mental health discussions, and political activism—particularly around Puerto Rican identity and independence—while maintaining massive commercial success.
What makes Bad Bunny's ascent even more remarkable is his humility amid global fame. In interviews, he often downplays the challenges of celebrity life, emphasizing gratitude. In a 2025 Variety conversation, he reflected on the pressures of performing but noted, "I'm not a doctor; I'm not someone who has to wake up every morning at 5 a.m. to lay down concrete on a busy road to survive. My job is to f**king sing, and even though it comes with its own set of sacrifices, it feels silly to complain about it." This grounded perspective resonates with fans, showing a self-aware artist who appreciates his privilege while staying connected to his roots.
Beyond awards, Bad Bunny's impact extends to economies worldwide through his tours and residencies. His massive concerts draw millions, injecting substantial revenue into host locations via tourism, hospitality, and local spending. A standout example is his 2025 Puerto Rico residency, "No Me Quiero Ir de Aquí," a 30+ show run in San Juan's Coliseo de Puerto Rico. It attracted over 500,000–600,000 attendees (many from abroad), boosting the island's typically slow summer tourism season. Estimates vary, but reports indicate a direct economic impact of $200 million to over $400 million, with additional ripple effects from hotel stays, dining, transportation, and jobs created—some studies suggesting up to $733 million in total gains including exposure value. Internationally, his world tours have similarly stimulated local economies in dozens of countries by filling arenas, hotels, and businesses.
Bad Bunny's Grammy win isn't just a personal victory—it's a breakthrough for Spanish-language music and Latin artists on the global stage. His journey from SoundCloud uploads to history-making Grammys, combined with his humility and economic influence, cements him as a transformative figure in modern music.
Sources:
- GRAMMY.com: Bad Bunny Artist Page (https://www.grammy.com/artists/bad-bunny/243129)
- Wikipedia: List of awards and nominations received by Bad Bunny (K)
- BBC News: "Bad Bunny makes Grammy history as he wins best album" (https://www.bbc.com/news/articles/ce8g7q4ymrvo)
- AP News: "2026 Grammy Awards: Bad Bunny makes history with album of the year win" (https://apnews.com/article/2026-grammy-awards-4d631de5d968b51276a8f06b76580e20)
- NPR: "Bad Bunny wins Grammy for album of the year" (https://www.npr.org/2026/02/02/nx-s1-5693043/grammys-2026-bad-bunny-album-of-the-year)
- Wikipedia: Bad Bunny Biography (https://en.wikipedia.org/wiki/Bad_Bunny)
- Biography.com: Bad Bunny Profile (https://www.biography.com/musicians/bad-bunny)
- Rolling Stone: Coverage of Puerto Rico residency economic impact (https://www.rollingstone.com/music/music-latin/bad-bunny-economic-impact-residency-puerto-rico-1235490958)
- The New York Times: "How Bad Bunny's Puerto Rico Residency is Boosting the Economy" (https://www.nytimes.com/2025/09/01/business/bad-bunny-puerto-rico-economy.html)
- Variety: Interview on fame and humility (https://variety.com/2025/music/news/bad-bunny-puerto-rico-concerts-world-tour-1236434112/)
- USA Today: "Bad Bunny blasts ICE during Grammy Awards speech" (https://www.usatoday.com/story/entertainment/music/2026/02/01/bad-bunny-ice-grammy-awards-speech/88468980007)
- Reuters: "Bad Bunny says 'ICE out' during Grammy awards acceptance speech" (https://www.reuters.com/business/media-telecom/bad-bunny-says-ice-out-during-grammy-awards-acceptance-speech-2026-02-02)
- Hollywood Reporter: "Grammys: Bad Bunny Slams ICE, Urges People to Put Love Over Hate" (https://www.hollywoodreporter.com/music/music-news/grammys-bad-bunny-ice-2026-grammy-win-1236492089)
- BuzzFeed: "After Trump Tried To Say He Was Sowing 'Hatred,' Bad Bunny Made A Powerful Statement At The Grammys" (https://www.buzzfeed.com/natashajokic1/grammys-2026-bad-bunny-ice-trump-speech)
- Harper's Bazaar: "Bad Bunny Speaks Out Against ICE on the 2026 Grammys Stage" (https://www.harpersbazaar.com/culture/art-books-music/a70215186/bad-bunny-2026-grammys-ice-out-speech-transcript)
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