Bad Bunny, born Benito Antonio Martínez Ocasio in 1994 in Puerto Rico, has emerged as one of the most influential and successful artists in contemporary music. His rise to global stardom is marked by unprecedented achievements, including becoming the first artist to win a Grammy for Album of the Year with a Spanish-language album, "Debí Tirar Más Fotos," in 2026. He has amassed over 100 million equivalent album sales, surpassed 100 billion streams on Spotify, and been named Spotify's most-streamed artist globally four times, with 19.8 billion streams in 2025 alone.
His music, blending reggaeton, Latin trap, and other genres, has not only dominated charts but also elevated the Spanish language and Puerto Rican culture on the world stage. Yet, this success has been met with significant pushback and calls for boycotts, particularly surrounding his selection as the headliner for the Super Bowl LX halftime show in 2026. This backlash is not isolated; it echoes deep-seated historical prejudices against Puerto Ricans in the United States, intertwined with racism, xenophobia, cultural envy, and political hypocrisy.
The controversy intensified when the NFL announced Bad Bunny's performance in late September 2025. Conservative figures, including President Donald Trump, House Speaker Mike Johnson, and commentators like Tomi Lahren, lambasted the choice. Trump called it "absolutely ridiculous" and a "terrible decision," while Johnson echoed similar sentiments. Right-wing organization Turning Point USA (TPUSA) responded by organizing an "All-American Halftime Show" featuring Kid Rock, billed as a celebration of "American faith, family, and freedom." Social media erupted with calls to boycott the NFL's halftime, with users citing Bad Bunny's criticism of U.S. immigration policies, his "ICE out" statement at the 2026 Grammys, and false claims that he is not American or is illegal. This reaction highlights a broader pattern of exclusion, where Bad Bunny's Puerto Rican identity and advocacy for immigrants are weaponized against him.
Historical Context: Hate Against Puerto Ricans in the United States
The animosity toward Bad Bunny cannot be understood without examining the long history of discrimination against Puerto Ricans in the U.S. Puerto Rico became a U.S. territory in 1898 following the Spanish-American War, and its residents were granted U.S. citizenship in 1917 via the Jones Act. However, this citizenship has often been second-class, with Puerto Ricans facing systemic racism and exclusion on the mainland. Migration to the U.S. surged in the mid-20th century, driven by economic hardship on the island, leading to large communities in cities like New York and Chicago. These migrants encountered poverty, unemployment, and racial discrimination, particularly darker-skinned Puerto Ricans who were often treated as outsiders despite their citizenship.
Non-Hispanic Caucasians have historically viewed Puerto Ricans through a lens of racial inferiority. In the 1940s and 1950s, organizations like the New York State Commission Against Discrimination (SCAD) documented workplace bias, where Puerto Ricans filed complaints about unequal treatment compared to Italian Americans. Housing discrimination was rampant; Puerto Ricans paid higher rents and were rejected based on their ethnicity. This "redlining" extended to government policies, excluding Puerto Rican and Black neighborhoods from subsidies and improvements. Scholar Alejandro L. Madrid notes that this treatment stems from U.S. imperialism, which deformed Puerto Rico's economy and fostered dependency, blaming Puerto Ricans for their own poverty.
Even among some African Americans, tensions exist. While Puerto Ricans and Blacks collaborated in urban struggles, including the creation of hip-hop, disputes over cultural ownership persist. Some African American figures, like Lord Jamar and Tariq Nasheed, deny Puerto Ricans' co-creator role in hip-hop, claiming it as exclusively Black American. This overlooks historical facts: Puerto Ricans were instrumental in breakdancing (e.g., Rock Steady Crew), DJing (e.g., DJ Charlie Chase), and graffiti. KRS-One counters this, stating that Puerto Ricans, Jamaicans, and Black Americans collectively birthed hip-hop in the Bronx. Such claims reflect internalized divisions, where shared oppression is overshadowed by competition for cultural credit.
Nevermind that Black history was preserved and promoted not by an African American, but by an Afro Latino Puerto Rican named Arturo Alfonso Schomburg born in Santurce, Puerto Rico who was a historian, writer, bibliophile and philomath. Puerto Ricans are part of the African/Black diaspora.
This history of hate manifests in modern xenophobia, where Puerto Ricans are still seen as "not real Americans." Bad Bunny, a U.S. citizen by birth, is falsely labeled "illegal" or "alien," echoing the colonial subjugation that treats Puerto Rico as a possession rather than an equal part of the nation.
See more on these topics here:
https://www.sacerdotus.com/2024/02/erasure-of-puerto-ricans.html
https://www.sacerdotus.com/2013/10/puerto-ricans-forgotten-citizens.html
https://www.sacerdotus.com/2023/08/puerto-ricans-co-creators-of-hip-hop.html
https://www.sacerdotus.com/2023/06/forget-puerto-ricans-pride-is-better.html
https://www.sacerdotus.com/2025/10/eric-dickersons-ignorant-rant-telling.html
https://www.sacerdotus.com/2024/06/microphone-check-mockumentary-that.html
https://www.sacerdotus.com/2025/06/the-forgotten-puerto-rican-parade.html
Racism and Xenophobia from MAGA and Right-Wingers
The boycott against Bad Bunny is steeped in MAGA-driven racism and xenophobia. Critics spread misinformation, calling him "not American," "illegal," "gay," or "communist," despite his Puerto Rican birthright citizenship. Bad Bunny's advocacy against ICE raids and for immigrant rights, including his "ICE out" Grammy speech—"We're not savage, we're not animals, we're not aliens. We are humans and we are Americans"—has fueled this ire. He canceled U.S. tour dates in 2025 fearing fan deportations, yet made an exception for the Super Bowl.
MAGA figures like Kristi Noem threatened ICE presence at the show, and Lahren claimed he's "not an American artist." Social media posts from users like @Chicago1Ray and @ACTBrigitte amplify this, calling for boycotts and labeling him anti-American. This rhetoric polices "Americanness," excluding non-English speakers or those challenging policies. The alternative show with Kid Rock is coded as "All-American," implying "All white," reinforcing exclusion.
Bad Bunny's gender-nonconforming style—wearing dresses, advocating for women's rights—draws homophobic attacks, labeled "gay" derogatorily. This intersects with xenophobia, portraying him as a threat to "traditional" values.
Parallels with Jose Feliciano
Bad Bunny's experience mirrors Jose Feliciano's 1968 World Series national anthem performance. The blind Puerto Rican singer's Latin jazz-infused rendition was booed and called "unpatriotic" and a "travesty." Amid Vietnam War tensions, it was seen as protest, damaging his career temporarily. Feliciano intended appreciation for America, but his cultural twist was rejected, highlighting intolerance for non-traditional expressions from minorities. Similarly, Bad Bunny's Spanish-language performance and activism are deemed un-American.
Internal Hate from Hispanics: Envy and Jealousy
Surprisingly, some Hispanics criticize Bad Bunny, despite his advocacy for Latinos and immigrants. This stems from envy, as no artist from Mexico, Argentina, Central/South America, Dominican Republic, or Cuba matches his success. Bad Bunny's achievements—first Latin male Super Bowl headliner, multiple Grammys—highlight Puerto Rico's disproportionate cultural impact.
Eduardo Verastegui exemplifies this. The Mexican actor criticized Bad Bunny's Grammy win, calling his music "toxic noise" and hypocritical for promoting "savage instincts" while advocating humanity. As a devout Catholic, Verastegui's attacks lack humility, crossing into incivility. Raúl de Molina rebuked him, reminding Verastegui of his immigrant roots and urging support for a fellow Latino elevating the community. This internal trashing ignores Bad Bunny's role in representing Hispanics globally. Kudos to long-time Spanish television personality Raul De Molina of "El Gordo y la Flaca," who spoke out in defense of Bad Bunny calling out Verastegui's narrow view and hypocrisy.
Many prominent figures have stepped forward to defend Bad Bunny amid widespread criticism, highlighting his cultural impact, advocacy for immigrants and Puerto Rican identity, and role in fostering global respect for Puerto Ricans. Television host Raúl de Molina, on El Gordo y La Flaca, forcefully rebuked Mexican actor Eduardo Verástegui's attacks on Bad Bunny following his 2026 Grammy win and pro-immigrant speech, reminding Verástegui of his own immigrant roots from Mexico and condemning the hypocrisy of an immigrant opposing others' defense of vulnerable communities. De Molina passionately argued that Bad Bunny is simply standing up for immigrants—calling out the sadness of those who forget their origins and turn against their own—and urged greater empathy and solidarity among Latinos.
In a similar vein, Archbishop Roberto Octavio González Nieves of San Juan, Puerto Rico, previously praised Bad Bunny as a modern "phenomenon" and "troubadour of our time," describing his personal life as "impeccable" up to that point and celebrating the pride he inspires among thousands of young Catholic Puerto Ricans, even as the archbishop later apologized for the phrasing amid conservative backlash to underscore the artist's widespread following and positive cultural resonance(El arzobispo de San Juan pide perdón por sus expresiones sobre Bad Bunny | Otros | elvocero.com).
Echoing this spirit of appreciation, another Puerto Rican bishop—Ángel Luis Ríos Matos of Aguadilla—has highlighted Bad Bunny's emotional, heartfelt expressions of love for the island, noting how the artist brings dignity and worldwide recognition to Puerto Rican culture and identity through his music and public stands ((8) Video | Facebook). These voices align with Bad Bunny's own lyrics in tracks like "Lo Que Le Pasó a Hawai'i," where he warns against Puerto Rico losing its essence to external exploitation and overdevelopment, much like Hawaii's experience, emphasizing the need to hold onto cultural roots, the flag, and traditions to prevent the island from becoming a diluted paradise for outsiders rather than a thriving home for its people; supporters see this as a powerful call for preservation that elevates Puerto Rican pride on the global stage.
Attacks on His Voice and Cultural Narcissism
Critics dismiss Bad Bunny's voice as "trash," failing to appreciate reggaeton's unique intonation. This mirrors unfamiliarity with opera, which some find "annoying" due to cultural exposure gaps. Such judgments reveal racism and cultural narcissism, where non-white, non-English expressions are deemed inferior. Bad Bunny's success forces recognition of diverse aesthetics, challenging supremacy narratives.
Puerto Ricans have upheld the Latino banner, from hip-hop contributions to modern icons like Bad Bunny, where other groups lag.
Conservative Hypocrisy and Double Standards
MAGA supporters attack Bad Bunny's "morally questionable" lyrics but endorse Kid Rock, whose songs are vulgar and controversial. Kid Rock's "Cool, Daddy Cool" references underage girls—"Young ladies, young ladies, I like ’em underage"—endorsing pedophilia. His explicit rants, like against Oprah, include slurs and misogyny. Yet, he's hailed as an "alternative" to Bad Bunny. This double standard is rooted in racism: they tolerate vulgarity from white artists but condemn it from non-white ones, hating anything not "white, boring, and bland."
The "All-American" counter-show is exclusionary code, ignoring America's diversity.
Celebrating Bad Bunny's Achievements
No artist has achieved as much in such a short time as Bad Bunny. His albums top charts, tours gross billions, and he promotes Spanish variations globally. As Americans, we must value the First Amendment without attacking minorities exercising it. Other Hispanics should cease envy and celebrate; Bad Bunny voices their cultures too.
In conclusion, the boycott against Bad Bunny is a microcosm of enduring prejudices. It underscores the need for unity, rejecting jealousy and hypocrisy to appreciate his contributions.
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